The "Anti"-Energy Drinks

Energy drinks are consumed by the gallon where I work. People drink them all day long - to work out or just to keep going during our endless days in the trenches. I will occasionally have one too. They do work - boosting your energy leval quickly and dramatically. But beside coffee first thing in the morning, I have never been a "speed freak". There is always that crash that turns out to be worse than the original fatigue. Anyway, I am hyper and jittery enough - even when tired - and usually seek things to mellow me out.

Finally some people have come up with a (non alcoholic) drink I can use. An "Anti-Energy" drink. I have to search for these, try one and let you know what I think.

Anti-energy drinks

(CC-licensed photo by Francis Bourgouin)

As a gimmicky antidote to "energy drinks," several companies are selling calming beverages in a can. (No, not beer.) DailyFinance recently surveyed the choices:

Promising a "vacation in a bottle" or an "acupuncture session in every can," makers of anti-energy drinks, as they're known, say that after bailouts, foreclosures and Ponzi schemes, Americans nowadays would rather chill out than tweak out. To help us do so, they're spiking their new beverages with ingredients such as chamomile, melatonin, and valerian root -- all known for their supposed calming effects. Now in convenience-store display cases across America, drinks with names like Slow Cow, Ex Chill and Malava Relax are increasingly jockeying for space with their amped-up alter-egos like Jolt, Monster and Rockstar.

"It's my quest to relax the world," says Innovative Beverage Group Holdings (IBGH) CEO Peter Bianchi, who developed the anti-energy beverage Drank. "I saw America becoming more and more hurried. We are going to burn out after a while."

"Adios, Red Bull? Anti-energy drinks seek to soothe frazzled Americans" (via IFTF's Future Now)

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